Brand Dimensions collaboration with Millbank Marketing delivered an engaging two-day event in Melbourne’s Docklands, successfully re-launching BASF Crop Protection business into the Australian Market. Brand Dimensions developed a sustainable event solution inline with BASF’s sustainability policies that engaged and educated guests about BASF innovations and their vast business portfolio, all the while staying true to the BASF global brand.
A highlight was the theatrical reveal of the Marketplace of Innovation, which featured a multimedia overhead cloud, brought to life through lighting and moving image projection.
Client: BASF
Event: Crop Protection Brand Launch, Docklands
