Immersive Retail Space
Long Reef Golf Club
Pro Shop, NSW
The brief from the Golf Club was create a space that would break the mould of the “traditional” Pro-Shop offering. To create a modern and immersive space that would appeal to all. The large space created the opportunity to increase the food & beverage offerings available to golfers. With an under utilised outdoor space, the concept included creating a space where the members and the public would linger, to enjoy the F&B offerings on the verandah (and amazing view) then in turn spend time exploring the retail store.
A standout feature of the store is the stunning drone course photography, showcasing the iconic beachfront position that the golf course is celebrated for. A canvas running throughout the store with a huge central image 4m wide really steps up the “Wow!” moment when you walk into this space.
