Brand Dimensions worked with BASF to deliver the Creator Space™ event which marked the chemical company’s 150th anniversary.
The event took place in August 2015 at Australian Technology Park in Sydney. It incorporated a formal dinner and presentations from six young Australian innovators who pitched ideas to solve global challenges.
BASF supported the Foundation for Young Australians (FYA) in its national campaign, Innovation Nation - 1000 ideas for a better Australia, in which young Australians were invited to submit their ideas for building a better country.
Entrants put forward ideas to solve global challenges across urban living, smart energy and food.
Six finalists spent a day working on their concepts with industry experts before sharing their idea in a formal 3-minute presentation to a crowd of guests and a panel of judges at the BASF Creator Space™ event.
The overall winner was Victorian Sheree Rubinstein who was awarded $10,000 to put towards her idea One Roof – shared work spaces for female entrepreneurs.
Young entrepreneur Sheree Rubinstein wins $10,000 in seed funding to create a better Australia. | Image Credit: BASF
Brand Dimensions worked closely with BASF to develop the concept for the event and collaborated with Event Projects to deliver it.
Managing Director of Brand Dimensions Kris Willand said the project involved transforming the industrial space at Australian Technology Park into a sophisticated dining space for the BASF Creator Space™ event.
“It was a challenge in the sense that the venue was huge and the event was small. It wasn’t viable to build a space within the venue so we used lighting and fabric to define the space,” he said.
“We managed to create a corporate event with a difference which allowed BASF to promote young entrepreneurs and innovators.”
BASF’s 150-year story was told through historical images presented on large cubes that were suspended from the venue’s ceiling, Mr Willand said.
Image Credit: David Thomson Photography.
“The cubes were a way to show BASF’s milestones as a three-dimensional timeline,” he said.
Another challenge of the event was having people present on stage as the main entertainment act. This was managed by providing the candidates with presentation and public speaking training prior to the event.
“The event combined the ideas of our client BASF and our partnership with Event Projects. This collaborative approach meant we were all able to work together to realise the vision for this special anniversary event,” Mr Willand said.
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