Cobram Estate are famous for their range of Olive oils, all grown and produced here in Australia. Our brief was to create an activation space which included several tasting stations, a shop, and a way to show how the olive oil is produced. All within a very limited space - just a tiny18sqm!
Two sketch concepts were pitched to the client, “Cellar Door” and “Olive Grove”. “I find sketching a valuable tool as it’s much quicker and a more organic process than designing on a CAD program initially. I find clients are more forthcoming with suggestions and ideas if they feel a concept is not highly finished and polished when first presented.” This dynamic approach invites client collaboration on the evolving concept.
Out of the two concepts the Olive Grove won their hearts! The space was planned in such a way that visitors walk through the space rather than around it. This gave us the chance to create an immersive grove experience in linear form, highlighting the journey from cutting to the finished oil, which was exactly what the client wanted.
The finishes palette is deliberately simple just a few colours, finishes and textures. All aimed at keeping the spotlight firmly on the product while still giving a nod to the craftsmanship and heritage of Cobram Estate.
- by Andy Collins, Senior Designer
