Some clients like to take the safe route, stay within the confines of a brand guideline, expecting us to deliver a beautiful, reliable and repeatable brand experience. And then there are - only a few - others, who are willing to push the envelope, who look to us to develop truly unique concepts.
Verena, Marketing Manager Oceania at SMA, pushed us to think bigger, better, uniqu-er. The task was to make a 20’ container that houses an inverter look spectacular – but without the logistics expense of shlepping a container from Germany into the MCEC. The solution: 3D-projection mapping at 1:1 scale.
SMA and Brand Dimensions developed fast-paced, entertaining media content that was projected onto a 20’ white box emerging out of a projection wall. With the help of our partners at Pixall – from BASF fame – we created the illusion of the 20’ converter appearing on the stand, only for it to suddenly come to life, interact with its surroundings and reveal the technology that sits under its steel skin. A true show-stopper and a world-first for SMA.
Amazing what happens when a visionary client, and a creative agency that can deliver the unexpected get together.
We are proud of our 10 year history with SMA both in Australia and South-Africa.
- by Kris WIlland, Managing Director
