In the competitive world of exhibitions and trade shows, making a lasting impression is essential. For Wilhelm, a client seeking to elevate their presence at events across Australia, downsizing their exhibition footprint proved to be a strategic move that opened new opportunities for growth and engagement.
Wilhelm initially operated within a roomy 36sqm space, which posed challenges in terms of cost and logistics. Recognizing the need for a more agile and cost-effective solution, they decided to downsize their space without compromising on impact. “We had been using our 6x6 stand for several years and felt it was time for a refresh” said Peter Burr, Director of Marketing. “It was also costly to construct and we felt that we needed a smaller, more modern design that suited our decision for smaller footprints at shows, was easier to construct and provided us with greater flexibility should we decide to update the panels at any time.”
The key to a successful transition lay in the design and construction of a smaller, more versatile stand. One that could be easily transported, updated and installed across multiple locations. We focused on flexibility and simplicity. Wilhelm's new stand was designed for 18sqm – halving the size while maintaining a strong and consistent brand presence.
Since implementing their downsized exhibition stand, Wilhelm has participated in events across New South Wales, Victoria, and Queensland. The stand's portability has enabled them to exhibit more frequently, expanding their reach and strengthening their market. Importantly, the downsized stand has proven to be even more impactful with the fresh new modern look. “We certainly got a lot of great comments from other exhibitors when we debuted the new stand. As always, Brand Dimensions have been great to work with – often delivering within extremely tight time frames we set them” said Peter Burr. “We’re extremely happy with what they have produced for us”.
The ability to adapt, be flexible and stand out allows you to stay competitive. This shift in mindset can protect your business in the market while setting up for future success.
As businesses continue to seek innovative ways to stand out in crowded marketplaces, Wilhelm's story is a testament to the power of strategic downsizing in achieving greater impact and efficiency.
